Thinkwrap Commerce Welcomes Retail Veteran Serge Rose


Leading eCommerce company welcomes the former ALDO Group Senior Director to their fast-growing Canadian headquarters.


Serge Rose

OTTAWA, ON – October 12, 2017 – Thinkwrap Commerce is pleased to announce the addition of Serge Rose to the leadership team.

Rose joins Thinkwrap from one of Canada’s largest global retailers, where he spent the past six years leading digital transformation. Rose’s addition to the Thinkwrap team is critical, establishing executive leadership in a number of key areas.

As well as driving more strategic relationships, Rose brings significant retail specific knowledge, experience, and capabilities to current and future Thinkwrap customers. The addition enhances the company’s ability to deliver digital and IT transformation and change management consulting services to leading brands.

“I am absolutely thrilled that Serge has decided to join our team,” says Thinkwrap CEO, Steve Byrne. “Thinkwrap was long overdue to add executive level retail subject matter expertise to the team. In addition to retail knowledge and experience, Serge brings a thorough understanding of system infrastructure used by progressive global retailers. Our company has become stronger overnight.”

Rose’s background includes leading the development of eCommerce, mobile, CRM, marketing, and in-store technologies spanning a variety of industries from retail to telecom to IT consulting. From a technical perspective, Rose’s extensive experience working with SAP Hybris technologies will prove beneficial as Thinkwrap continues to invest in its SAP Hybris capabilities.

Prior to joining Thinkwrap, Rose worked closely with key members of the Thinkwrap team on multiple leading-edge client projects, including a complete site redesign site that resulted in a cutting-edge isomorphic eCommerce site.

“As a former customer, Thinkwrap Commerce has always been a partner of trust and they excelled in delivering our eCommerce projects, so I am honoured to join their ranks,” says Rose. “I am thrilled to lead our efforts in helping organizations to better serve their customers digitally, which is something I am truly passionate about.”

Rose will establish Thinkwrap’s second Canadian office, based in Montreal, furthering the partner relationship with the SAP Hybris team in Montreal.


About Thinkwrap Commerce

Well-known brands turn to Thinkwrap Commerce to create strategic digital engagements when they want to grow revenue, increase online traffic, improve customer experience, grow a loyal customer base, achieve operational efficiencies and higher profits. From long-term strategic planning and well-architected design through robust development and ongoing optimization, we use the best available technologies to ensure our customers’ online success.  We connect the online, in-store, mobile, social, call-center and warehouse; delivering a seamless omni-channel eCommerce experience. Thinkwrap Commerce is 100% employee-owned, giving us a vested interest in every client engagement. To learn more, visit




For further information please contact:
Alyssa Hanson
Thinkwrap Commerce