LOREX Technology Inc. (‘LOREX’) (TSXV:LOX) provides businesses and consumers with the latest in video surveillance security products under the LOREX and Digimerge brands. The LOREX brand, which caters to both small business and consumer markets, is available in thousands of retail locations across North America. The Digimerge division sells its products through major distributors in North America. Both brands concentrate on the sale of wired, wireless and IP security surveillance and monitoring equipment including cameras, digital video recorders and all-in-one systems.
Enterprise-Class eCommerce for a Mid-Sized Company
In April 2012, LOREX implemented Oracle ATG Web Commerce 10 as its new eCommerce platform, connecting to its SAP system and a call center. Using ThinkWrap’s Starter Commerce Store concept, LOREX was able get a road-tested, robust eCommerce platform implemented in a relatively short timeframe for an enterprise system. The entire project was quietly launched ahead of schedule in under seven months; the development phase was just four months.
Using Oracle Financing services, Lorex was able to bundle the cost of the software licensing from Oracle, the system integration from Thinkwrap Commerce and the first-year managed services from Tenzing and pay for the total across several years. With this model, mid-sized companies can have the best of both worlds — implementing a tightly integrated premium eCommerce platform while enjoying a cost structure that feels like a SaaS solution with no large CAPEX added to the balance sheet.
Many medium-sized companies opt for a lighter option for their eCommerce platform, swiftly reaching the upper limit in capability within a few years. This forces them to replatform, and takes time and money away from focusing on strategy. With Oracle ATG Web Commerce as part of its infrastructure, LOREX is able to focus on its long-term growth and success and not worry about the technology’s ability to scale and adapt to new business requirements.