Le Château is a Canadian specialty retailer and manufacturer of contemporary fashion apparel, accessories and footwear at value pricing for style-conscious women and men of all ages. Today, Le Château has over 240 stores within Canada and two in New York. In addition, there are nine stores under license in the Middle East. The company has more than 3,000 employees and annually produces approximately 35 percent of its high-quality garments in its own production facilities in Canada.
A new Platform for Growth
The online apparel industry is growing in leaps and bounds. With consumer buying behavior shifting to online, the online channel at Le Château became increasingly important. Le Chateau implemented a new Oracle ATG Commerce platform, and then needed to work with a technical partner that could help it achieve its online growth goals in line with their strategy. Le Château chose to work with ThinkWrap Commerce for our successful track record and ability to hit the ground running on the Oracle ATG Commerce platform.
Suited for Success
With the platform securely in place, Le Château is now focused on driving its key performance indicators, such as online traffic, conversion rates, loyalty and average order sizes. These online metrics are driven through features and options that make it easier to buy online, such as creating a personalized web experience and running strategic promotions. Thinkwrap Commerce continues to help Le Château in continually evolving its web channel for optimized results.