Owned by Longo’s, Grocery Gateway was originally founded in 1997 and paved the way as the first online grocery retailer in Canada. Today, Grocery Gateway serves customers across Southern Ontario and the Greater Toronto Area. On Grocery Gateway’s site, customers can select from thousands of items including organic, local and artisanal products. A steadfast devotion to delivering the freshest and highest-quality products, and treating every customer like family is what sets Grocery Gateway apart.
Recognizing an opportunity in the Canadian grocery industry, the Grocery Gateway team made the decision to move from a custom in-house built platform to a market-leading enterprise eCommerce platform.
The goal was to deliver a best-in-class shopping experience that would surprise and delight their customers through each interaction. To achieve this, Grocery Gateway implemented an SAP Hybris Commerce solution that allowed them to more efficiently manage content and showcase products, while reducing user errors and improving the team’s overall productivity.
Grocery Gateway worked with the Thinkwrap team to develop a revolutionary new online shopping experience designed to:
The project was delivered in June 2016. Some unique opportunities for customization were presented during the development of the new SAP Hybris platform:
The result is an industry-leading online grocery shopping experience that continues to exceed customer expectations.
Significant enhancements to the Grocery Gateway site included:
Major UI enhancements: The new site featured an entirely redesigned front end user experience that's seamless across all devices. The adaptive responsive design was based on custom templates that were built on the Hybris WCMS platform.
Guest checkout: A guest checkout option was introduced with the new site to give shoppers more flexibility and options when checking out.
Cart performance: Add to cart performance was optimized to handle large carts of 100+ products, improving overall customer satisfaction.
Modify order workflow: Online grocery customers modify their orders post-checkout at a much higher rate than traditional online shoppers. This functionality needed to be incorporated in a way that was secure for guest users and integrated seamlessly within the Hybris Order Management workflow.