Case Studies

Recognizing an opportunity in the Canadian grocery industry, the Grocery Gateway team made the decision to move from a custom in-house built platform to a market-leading enterprise eCommerce platform.

The goal was to deliver a best-in-class shopping experience that would surprise and delight their customers through each interaction. To achieve this, Grocery Gateway implemented an SAP Hybris Commerce solution that allowed them to more efficiently manage content and showcase products, while reducing user errors and improving the team’s overall productivity.

Grocery Gateway worked with the Pivotree team to develop a revolutionary new online shopping experience designed to:

• Improve the overall user experience
• Double online revenue over a 5-year period
• Increase average order value
• Increase customer loyalty
• Increase new customer acquisition

Significant enhancements to the Grocery Gateway site included:

Major UI enhancements:  The new site featured an entirely redesigned front end user experience that's seamless across all devices. The adaptive responsive design was based on custom templates that were built on the Hybris WCMS platform.

Guest checkout:  A guest checkout option was introduced with the new site to give shoppers more flexibility and options when checking out.

Cart performance:  Add to cart performance was optimized to handle large carts of 100+ products, improving overall customer satisfaction.

Modify order workflow:  Online grocery customers modify their orders post-checkout at a much higher rate than traditional online shoppers. This functionality needed to be incorporated in a way that was secure for guest users and integrated seamlessly within the Hybris Order Management workflow.