Case Studies

Cineplex Entertainment


Cineplex Entertainment

Cineplex is the largest motion picture exhibitor in Canada and owns, leases or has a joint-venture interest in 130 theatres with 1,352 screens serving approximately 70 million guests annually. Headquartered in Toronto, Canada, Cineplex operates theatres from British Columbia to Quebec and is the exclusive provider of UltraAVX™ and the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top-tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. Cineplex shares trade on the Toronto Stock Exchange (TSX) under the symbol “CGX”.

With the advent of digital media and an explosion of new technology platforms, Cineplex needed to continue to evolve its movie offerings to its large consumer base. Cineplex laid the foundation by implementing the Oracle ATG Commerce platform in 2009.

“The Times, They are a Changing”

Pivotree began working with Cineplex to enable customers to buy or rent more than 50,000 movie titles online in many different formats, including Blu-Ray, DVD, Digital Download and, now, even Samsung smart TVs. With Oracle ATG Web Commerce, Cineplex integrated its Scene loyalty program through its checkout processes across various channels.

ATG Allows Flexibility to Adapt

Cineplex Entertainment is not a conventional online retail store. Technology in the movie Industry continues to evolve with the explosion of the mobile, tablet and smart TV platforms. Cineplex is able to keep up with these changes and adapt its omni-channel digital strategy because of the incredible flexibility of Oracle ATG Commerce. Cineplex is now well positioned to stay ahead of the curve as the digital age changes the way that people watch movies.

Cineplex Entertainment