Changing distribution channels are forcing wholesale distributors to evolve their business models. Empowered B2B customers are armed with more information than ever before, shopping on price, product selection and service comparison. They’re less likely than ever to stay loyal to a distributor for subsequent purchases, and demand an online shopping experience that mimics the B2C-style experience they’ve become accustomed to.
Compound that with increased competition from manufacturers selling direct, and online marketplaces like Amazon, distributors must modernize their approach by offering connected, contextual customer experiences that exceed their buyers’ expectations.
Gartner predicts that by 2018, 70% of eCommerce will move from B2C and B2B models to models that focus on the individual customer experience.
Today’s B2B buyers expect the same experience they receive when shopping in their personal lives, and distributors who make it easy for customers to buy from them “anytime, anywhere” will come out on top. As mobile usage amongst B2B buyers continues to grow, with 82% of B2B buyers using their smartphone for work, having a connected omnichannel experience is more important than ever.
Research from Forrester indicates that companies who offer an omni-channel experience with targeted cross-sell and upsell opportunities benefit from higher average order values and more repeat purchases.
Our extensive experience integrating with ERP CRM and OMS systems completes the omni-channel circle by letting you connect to the backend user data you already have. Hundreds of integrations to third-party services including payment gateways, email service providers, loyalty programs, fraud detection services, social media and more mean manufacturers truly achieve omni-channel success.
When you need to move fast, our quick start accelerators help you hit the ground running. We deliver an affordable, leading-edge commerce solution that combines the highest-impact features of an enterprise-grade e-commerce system into a compact offering that packs a punch.