eCommerce Built for the Automotive Aftermarket

We create eCommerce solutions for auto part suppliers and manufacturers.

The aftermarket part industry is evolving fast, and every sector is affected. Your customers demand an omnichannel experience that offers the selection and convenience they’ve become accustomed to. Are you ready to deliver?

Omnichannel for aftermarket parts

The automotive aftermarket industry is expected to reach more than $486B by 2025.

–2017 Grand View Research

Deliver a personalized experience for every type of buyer

Your customers have different needs and you need an eCommerce experience that truly caters to both B2B and B2C customers. One platform can deliver an exceptional experience for every type of buyer.

Service installers

Service Installers


Services the "Do It For Me" (DIFM) segment and includes independent service installers, dealerships and service chains. 

  • Expect the B2C experience they’re accustomed to in their personal lives
  • Search by make/model/year, product name, manufacturer, product number, or partial product number





Chain retailers place large, repeat orders and benefit from account-based pricing and promotions.

  • Order in bulk or with automatic order replenishment
  • Expect rapid fulfillment
  • Expect self-service capabilities
  • Need access to real-time inventory information

DIY consumers

DIY Consumers (B2C)


These customers are comfortable taking care of minor repairs and upgrades in their home garage. 

  • Expect an Amazon-like shopping experience
  • Perform site searches based on application, rather than by product name or number (ie. “winter tires”), or by make/model/year
  • Want fast order delivery and excellent post-purchase support

Download the free SAP Hybris report: The New Age of Individual Automotive

Accelerate your online experience

Appeal to your buyers in a way that speaks to them:


Check Add services to what was traditionally a sales channel, adding value throughout the customer journey   Check Give buyers the ability to search by description, make, model, year, product category and part number or partial part number 
Check Deliver personalization based on real-time data   Check Engage with buyers in a meaningful way, at various stages of their path to purchase
Check Display current price and stock levels   Check High resolution and 360-degree images

Help your customers help themselves

Offer self-service account management, automatic order replenishment and service options to make your customers’ lives easier, allowing them to order from you anytime, anywhere.

A robust FAQ section allows customers to find answers to common questions, reducing the load on your Customer Support agents and empowering customers to get instant answers to their questions, any time of the day or night.

Research from Forrester indicates that companies who offer an omni-channel experience with targeted cross-sell and upsell opportunities benefit from higher average order values and more repeat purchases.

Want to learn more about eCommerce solutions for aftermarket parts suppliers and manufacturers? 


Schedule a Demo

Learn more about our automotive customers: