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Voice Search - What Retailers Need to Know

Organic search is changing. It has evolved from a single database look-up, to a database and directory, to AI data rendering, and now an AI complete with voice and language recognition. Voice...

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HTTP vs HTTP/2

HTTP 1.0 is almost 20 years old. The 2015 introduction of HTTP/2 means that code has started to catch up to the modern age of web servers, commercial proxies and major content delivery networks.

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What is Local SEO?

 

Search Results are broken into many different segment types, one being geographic location of the searcher. This means that when a person is searching for a service or product Google looks at...

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Google's mobile algorithm is changing ranking

Google has claimed that starting on January 10, 2017 they will be changing their algorithm once more when it comes to mobile sites. This new algorithm will prioritize mobile sites over desktop...

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Google Analytics Universal for Ecommerce

Google Analytics (GA) is made up of two components, reporting, and tracking. The reporting component is what we see when we enter GA, while the tracking component is the js. code used to send, track...

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Accelerated Mobile Pages – AMP up your eCommerce mobile user experience

Google said, “AMP is a natural fit for e-commerce because AMP makes webpages fast, and fast pages help with purchase conversions.”

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Migrate a site from HTTP to HTTPS

Ecommerce sites need HTTPS when processing credit card and other payments for security purposes. But many are not full HTTPS sites, they are a mix of HTTP and HTTPS. Is this an issue? Google...

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Regrouping Traffic – Google Analytics Default Channels

Is Google reporting all the traffic your site gets in the right channel? Do you know? If you are like many people, when you first look at your traffic you look at the channels but not necessarily...

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UTM Parameters Best Practices

It’s good that your site is getting traffic and your marketing seems to be working, but can you tell where all your traffic is really from? Or what campaign is performing the best from a single...

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HTTP sites are in trouble with Google

There are less than three months left in 2016, but there are probably more pressing dates on your mind with events like Cyber Week and December holidays right around the corner. Those are both...

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