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What is SAP Hybris Marketing?

SAP Hybris Marketing

Are you reading this in 2019? SAP's offerings evolve and grow constantly, and we have a new blog post on how SAP Marketing, Sales, and Customer Data Cloud work together in their front-office suite, C/4HANA. Click here to check it out!

SAP Hybris Marketing is one of five front end components that helps companies better understand their customers and become more efficiently engaged with them across all channels and touchpoints.

By combining tracked data online and offline (like from your CRM), you can develop insights and dynamic 360-degree customer profiles that help you easily provide more contextual, customized experiences – leading to a better user experience and ultimately increased conversions. 

This digital marketing platform works in conjunction with SAP HANA and SAP Hybris Commerce. Working with SAP Hybris CRM and behavioral marketing analysis, Hybris Marketing covers all the necessary categories for any good target audience identification and marketing planning.


SAP hybris Tools


With SAP Hybris Marketing, you can drive your marketing efforts based on site performance, visitor behavior, and ROI. Real-time data and self-service analytics allows you to quickly identify and respond to new opportunities, empowering you to deliver individual customer engagement to a mass audience by consolidating customer information into a single view. It becomes easy to identify intent and motivations, discover hidden trends, and deliver contextual, relevant customer experiences throughout the customer journey and across multiple touch-points.


SAP hybris marketing Overview.jpg(image from:


Key Features:

  • Out-of-the-box multi-wave, multi-channel support for campaign success reports for built-in channels: SMS, SM, personalized commerce, sales leads and opportunities, paid search and more
  • Enhanced analytics capabilities for flexible operational reports
  • Marketing Executive Dashboard for real-time insight on overall marketing performance
  • User-friendly analytics apps for marketing experts: Lead Dashboard, Behavior Insight, Whitespace Analytics, Customer Journey Insight, Sentiment Engagement and Marketing Calendar
  • SAP BusinessObjects Cloud integration enables intuitive visualization through dashboards and storyboards
  • High-volume segmentation tool that lets you analyze customer data and create dynamic profiles while working with the most up-to-date customer and prospect transactional and behavioral cross-channel data
  • Deliver targeted, relevant consistent offers and messages across channels
  • Automated trigger-based campaigns that capture and react to customers' interactions
  • Programmable scoring rules that let you track and score customers' interactions
  • Create, train and maintain predictive KPI calculations for deeper insight into each customer
  • Customer journey insight for real-time views of the most common paths-to-purchase/conversions



  • Increase revenue, customer satisfaction and ROI with a deeper understanding of the customer journey.
  • Predictive, advanced analytics help you focus on the right audience and eliminate unnecessary marketing spend
  • Enable in-moment customer experiences across all channels and touchpoints, based on real-time insights and context
  • Improve campaign response time based on real-time data and insights
  • Empower marketers with access to self-service analytics that let you manipulate and explore data and gain in-depth insights about your customers' and prospects' motivations, intentions and behavior


What this really mean for marketers:

  • Identify and target customers with the highest propensity to buy
  • Customize your customers' context marketing content based on their profile, trends, campaigns, events and real-time data
  • Extend your Facebook reach to lookalikes of your top customer profiles
  • Optimize your campaigns with in-the-moment insight and the ability to make dynamic changes
  • Pinpoint targeting with predicative capabilities

hybris Marketing Cycle.jpg

As a marketer, this level of detailed customer data can allow you to really target the best customers though effective segmentation and deliver campaigns and content that will connect with them more personally. Not only does this set the foundation for higher conversions, but it allows you to build a stronger relationship, relate to each of your customers more directly, and develop more brand loyal customers and brand ambassadors organically.


Contact us to learn more about how SAP Marketing can
help you deliver more contextual marketing experiences.

By Bethny Card

As a Digital Marketing Specialist, Bethny is a strong SEO resource for Thinkwrap and our clients. She holds an advanced diploma in Advertising, and brings with her over five years’ experience working in the digital marketing field across Canada and abroad. Her dedication to her career and thirst for knowledge contribute to her role helping customers achieve omnichannel growth maximum ROI.

Tags: SAP Hybris, Marketing